Novartis:  Betting on Life Sciences

Ray A. Goldberg; Carin-Isabel  Knoop; Srinivas  Sunder

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Case | HBS Case Collection | December 1998 (Revised September 1999)

Novartis: Betting on Life Sciences

by Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Abstract

The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question facing the company.

Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry;

Format: Print

22 pages

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Citation:

Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Novartis: Betting on Life Sciences." Harvard Business School Case 599-076, December 1998. (Revised September 1999.)

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Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Novartis: Betting on Life Sciences

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