Case | HBS Case Collection | December 1998

Grupo Industrial Bimbo S.A. (1998)

by Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Abstract

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company?

Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico;

Language: English Format: Print 18 pages EducatorsPurchase

Citation:

Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Grupo Industrial Bimbo S.A. (1998)." Harvard Business School Case 599-066, December 1998.

About the Author

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Ray A. Goldberg
George M. Moffett Professor of Agriculture and Business, Emeritus

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