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  • December 1998
  • Case
  • HBS Case Collection

Grupo Industrial Bimbo S.A. (1998)

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company?

Keywords

Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico

Citation

Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Grupo Industrial Bimbo S.A. (1998)." Harvard Business School Case 599-066, December 1998.

About The Author

Ray A. Goldberg

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