Grupo Industrial Bimbo S.A. (1998)

Ray A. Goldberg; Carin-Isabel  Knoop; Srinivas  Sunder

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Case | HBS Case Collection | December 1998

Grupo Industrial Bimbo S.A. (1998)

by Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Abstract

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company?

Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico;

Language: English

Format: Print

18 pages

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