Publications
Publications
- November 1998 (Revised October 2003)
- HBS Case Collection
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
Abstract
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.
Keywords
Citation
Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
About The Author
