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  • November 1998 (Revised October 2003)
  • Case
  • HBS Case Collection

Mike Winsor: A Career in Marketing

By: Robert J. Dolan
  • Format:Print
  • | Pages:12
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Abstract

An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.

Keywords

Marketing; Ethics

Citation

Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
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About The Author

Robert J. Dolan

Marketing
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  • Amazon, Expedia, and Anti-Trust: Meeting Legal and Ethical Responsibilities to Customers By: Robert J. Dolan
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  • Topgolf International (A): Architecting the Product Portfolio By: Robert J. Dolan
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