Publications
Publications
  • April 1999 (Revised May 2000)
  • Case
  • HBS Case Collection

Compaq Computer: Intel Inside?

By: David E. Bell and Ann Leamon
  • Format:Print
  • | Pages:8
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Abstract

Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it could cease to be a player in the market it has created and filled. Students must evaluate the reliability of the research and decide which of three products to produce.

Keywords

Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry

Citation

Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)

About The Author

David E. Bell

Marketing
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