Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 1999 (Revised September 1999)
  • Case
  • HBS Case Collection

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon
  • Format:Print
  • | Pages:4
ShareBar

Abstract

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months later. Does the focus group support the decision? Is it reliable? Any changes mean going against conventional wisdom and possible failure in a new market. Must be used with the video.

Keywords

Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

Citation

Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
  • Educators
  • Purchase

About The Author

David E. Bell

Marketing
→More Publications

More from the Authors

    • December 2022
    • Faculty Research

    The Magic of Marks & Spencer Food

    By: David E. Bell, Natalie Kindred and Damien McLoughlin
    • May 2022
    • Faculty Research

    Regression Exercises

    By: David E. Bell
    • May 2022
    • Faculty Research

    Regression Exercises

    By: David E. Bell
More from the Authors
  • The Magic of Marks & Spencer Food By: David E. Bell, Natalie Kindred and Damien McLoughlin
  • Regression Exercises By: David E. Bell
  • Regression Exercises By: David E. Bell
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College