Publications
Publications
- December 1998
- HBS Case Collection
MD Foods Amba
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
Abstract
In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new markets, or growing via product alliances and innovation. The experience of the company's U.K. subsidiary demonstrated that as the food retail sector consolidated, being the supplier of choice was becoming increasingly difficult. Product and service innovation was the key to survival.
Keywords
Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark
Citation
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "MD Foods Amba." Harvard Business School Case 599-052, December 1998.