Publications
Publications
  • May 1999 (Revised April 2003)
  • Case
  • HBS Case Collection

Executive Health Group

  • Format:Print
  • | Pages:10
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Abstract

Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment.

Keywords

Product Positioning; Competition; Health Care and Treatment; Brands and Branding; Health Industry

Citation

Chun, Samuel S. "Executive Health Group." Harvard Business School Case 599-048, May 1999. (Revised April 2003.)

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