Publications
Publications
  • February 1999
  • Case
  • HBS Case Collection

Sports Agents: Is There a Firm Advantage?

By: Stephen A. Greyser and Brian R. Harris
  • Format:Print
  • | Pages:7
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Abstract

Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the roles and duties of agents and sports management firms.

Keywords

Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure

Citation

Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.

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