Publications
Publications
- February 1999 (Revised August 2004)
- HBS Case Collection
Women's National Basketball Association (WNBA)
Abstract
Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of the American Basketball League (another women's professional league). Students must consider whether both leagues ultimately can be successful, only one, or neither.
Keywords
Citation
Greyser, Stephen A. "Women's National Basketball Association (WNBA)." Harvard Business School Case 599-032, February 1999. (Revised August 2004.)