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  • April 1999 (Revised August 2004)
  • Case
  • HBS Case Collection

Women's Professional Basketball and the American Basketball League

By: Stephen A. Greyser and Natalie Zakarian
  • Format:Print
  • | Pages:6
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Abstract

Chronicles the growth and development of women's professional basketball. Particular emphasis is on the impact of Title IX, the 1996 women's gold medal Olympic team, and the advent of the American Basketball League (ABL). The structure and "basic business model" of the ABL are described along with its various revenue sources. Encourages discussion of the conditions that favor women's professional sports in the late 1990s.

Keywords

Business Model; Problems and Challenges; Sports; Gender; Planning; Growth and Development; Sports Industry

Citation

Greyser, Stephen A., and Natalie Zakarian. "Women's Professional Basketball and the American Basketball League." Harvard Business School Case 599-031, April 1999. (Revised August 2004.)
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About The Author

Stephen A. Greyser

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More from the Authors
  • LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
  • Instructor's Note By: Stephen A. Greyser
  • Sport Business in the Classroom By: Stephen A. Greyser
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