Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 1999 (Revised July 2004)
  • Case
  • HBS Case Collection

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman
  • Format:Print
  • | Pages:12
ShareBar

Abstract

A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of contentment" an HBS MBA can have in this situation. The similarities and differences of minor league versus major league operations are an important analytic component. Among the specific issues Burke confronts are finding additional revenue streams, considering ticket price increases, and the pros and cons of a new stadium.

Keywords

Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee

Citation

Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
  • Educators
  • Purchase

About The Author

Stephen A. Greyser

→More Publications

More from the Authors

    • June 2024
    • Faculty Research

    Major League Baseball: Changing the Rules of America's Pastime

    By: Stephen A. Greyser, Mac Levin and Brent Schwarz
    • June 2024 (Revised September 2024)
    • Faculty Research

    Major League Baseball: Changing the Rules of America's Pastime

    By: Stephen A. Greyser, Mac Levin and Brent Schwarz
    • 2023
    • Faculty Research

    LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

    By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
More from the Authors
  • Major League Baseball: Changing the Rules of America's Pastime By: Stephen A. Greyser, Mac Levin and Brent Schwarz
  • Major League Baseball: Changing the Rules of America's Pastime By: Stephen A. Greyser, Mac Levin and Brent Schwarz
  • LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.