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  • December 1998 (Revised August 2004)
  • Case
  • HBS Case Collection

Major League Soccer--1996-1998: Now, Later...Never?

By: Stephen A. Greyser and Kirk A. Goldman
  • Format:Print
  • | Pages:11
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Abstract

Major League Soccer (MLS) has entered the U.S. "big league" sports arena. This case reviews its first several years. Students must determine the basic business model of MLS in the context of changes in the fan acceptance of soccer in the United States. A comparison should be made with the experience of the North American Soccer League. Students must assess the progress made by MLS in each of its early seasons. Several new (1998) issues for MLS are included for further student discussion. The ultimate question is whether MLS can be successful long-term.

Keywords

Business Model; Success; Performance Evaluation; Sports; Sports Industry; United States

Citation

Greyser, Stephen A., and Kirk A. Goldman. "Major League Soccer--1996-1998: Now, Later...Never?" Harvard Business School Case 599-023, December 1998. (Revised August 2004.)
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About The Author

Stephen A. Greyser

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