Publications
Publications
- July 1998
- HBS Case Collection
L'Oreal of Paris: Bringing "Class to Mass" with Plenitude TN
By: Robert J. Dolan
Abstract
Teaching Note for (9-598-056).
Citation
Dolan, Robert J. L'Oreal of Paris: Bringing "Class to Mass" with Plenitude TN. Harvard Business School Teaching Note 599-017, July 1998.