Publications
Publications
  • February 1999 (Revised March 1999)
  • Case
  • HBS Case Collection

Sunbeam Television (C)

By: V. Kasturi Rangan and Howard Reitz
  • Format:Print
  • | Pages:9
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Abstract

Supplements the (A) case.

Keywords

Entertainment and Recreation Industry; Boston

Citation

Rangan, V. Kasturi, and Howard Reitz. "Sunbeam Television (C)." Harvard Business School Case 599-012, February 1999. (Revised March 1999.)

About The Author

V. Kasturi Rangan

Marketing
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