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  • December 1998 (Revised April 1999)
  • Case
  • HBS Case Collection

Mind of the Market: Eliciting Hidden Knowledge, Primer Ten

By: Gerald Zaltman and Kathryn A. Braun
  • Format:Print
  • | Pages:4
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Keywords

Marketing; Research

Citation

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Eliciting Hidden Knowledge, Primer Ten." Harvard Business School Case 599-010, December 1998. (Revised April 1999.)
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About The Author

Gerald Zaltman

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More from the Authors
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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