Publications
Publications
  • December 1998 (Revised April 1999)
  • Case
  • HBS Case Collection

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun
  • Format:Print
  • | Pages:4
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Keywords

Markets; Research; Consumer Behavior

Citation

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)

About The Author

Gerald Zaltman

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