Publications
Publications
  • December 1998 (Revised April 1999)
  • Case
  • HBS Case Collection

Mind of the Market: Genetics and Behavior, Primer Five

By: Gerald Zaltman and Kathryn A. Braun
  • Format:Print
  • | Pages:4
ShareBar

Keywords

Markets; Research; Consumer Behavior

Citation

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Genetics and Behavior, Primer Five." Harvard Business School Case 599-005, December 1998. (Revised April 1999.)

About The Author

Gerald Zaltman

More Publications

More from the Authors