Publications
Publications
- December 1998 (Revised April 1999)
- HBS Case Collection
Mind of the Market: Anatomical View of the Human Brain, Primer Three
By: Gerald Zaltman and Kathryn A. Braun
Keywords
Citation
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)