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  • December 1998 (Revised April 1999)
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Mind of the Market: Introduction to Neuroscience, Primer One

By: Gerald Zaltman and Kathryn A. Braun
  • Format:Print
  • | Pages:4
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Keywords

Markets; Research; Consumer Behavior

Citation

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
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About The Author

Gerald Zaltman

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Related Work

    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Anatomical View of the Human Brain, Primer Three

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: The Objectivity of Experience, Primer Four

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Genetics and Behavior, Primer Five

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Top Down Cognitive Processes, Primer Six

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Is the Human Brain a Computer? Primer Seven

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: The Emotional Brain, Primer Eight

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Constructive Memory Processes, Primer Nine

    By: Gerald Zaltman and Kathryn A. Braun
    • December 1998 (Revised April 1999)
    • Faculty Research

    Mind of the Market: Eliciting Hidden Knowledge, Primer Ten

    By: Gerald Zaltman and Kathryn A. Braun
Related Work
  • Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Anatomical View of the Human Brain, Primer Three By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: The Objectivity of Experience, Primer Four By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Genetics and Behavior, Primer Five By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Top Down Cognitive Processes, Primer Six By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Is the Human Brain a Computer? Primer Seven By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: The Emotional Brain, Primer Eight By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Constructive Memory Processes, Primer Nine By: Gerald Zaltman and Kathryn A. Braun
  • Mind of the Market: Eliciting Hidden Knowledge, Primer Ten By: Gerald Zaltman and Kathryn A. Braun
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