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Publications
  • March 1998 (Revised December 1999)
  • Case
  • HBS Case Collection

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include selling individual services (teleservices, database, web), and/or opening global offices.

Keywords

Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

Citation

Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)

About The Author

David E. Bell

Marketing
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