Publications
Publications
- March 1998 (Revised December 1999)
- HBS Case Collection
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Abstract
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include selling individual services (teleservices, database, web), and/or opening global offices.
Keywords
Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
Citation
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)