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  • March 1998 (Revised March 1999)
  • Case
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NIKE, Inc. in the 1990s (C)

By: John A. Quelch
  • Format:Print
  • | Pages:8
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Abstract

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth.

Keywords

Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry

Citation

Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
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About The Author

John A. Quelch

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