Publications
Publications
  • February 1998 (Revised February 1999)
  • Case
  • HBS Case Collection

FreeMarkets OnLine

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:20
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Abstract

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how this company should now go to scale.

Keywords

Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry

Citation

Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)

About The Author

V. Kasturi Rangan

Marketing
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