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  • February 1998
  • Case
  • HBS Case Collection

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

By: Das Narayandas and Gerald Zaltman
  • Format:Print
  • | Pages:15
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Abstract

Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.

Keywords

Employees; Marketing Strategy; Creativity; Perspective

Citation

Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.
  • Educators

About The Authors

Das Narayandas

Marketing
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Gerald Zaltman

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More from the Authors
  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • Bajaj Finance: Building an Omnipresent Financial Services Firm By: Das Narayandas and Rachna Tahilyani
  • Hometown Foods By: Julian De Freitas, Jeremy Yang and Das Narayandas
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