Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 1998
  • Case
  • HBS Case Collection

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

By: Das Narayandas and Gerald Zaltman
  • Format:Print
  • | Pages:15
ShareBar

Abstract

Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.

Keywords

Employees; Marketing Strategy; Creativity; Perspective

Citation

Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.
  • Educators

About The Authors

Das Narayandas

Marketing
→More Publications

Gerald Zaltman

→More Publications

More from the Authors

    • July 2020
    • Faculty Research

    Digital Natives Growing Without a Sales Force

    By: Das Narayandas, Michael Norris and Amram Migdal
    • July 2020
    • Hafo shang ye ping lun [Harvard Business Review, Chinese edition]

    Yiqing xia zhongguo qiye de duice xuanze [Lessons from Chinese Companies' Response to COVID-19]

    By: Das Narayandas, Vinay Hebar and Liangliang Li
    • June 2020
    • Faculty Research

    Understanding the Brand Equity of Nestlé Crunch Bar

    By: Jill Avery and Gerald Zaltman
More from the Authors
  • Digital Natives Growing Without a Sales Force By: Das Narayandas, Michael Norris and Amram Migdal
  • Yiqing xia zhongguo qiye de duice xuanze [Lessons from Chinese Companies' Response to COVID-19] By: Das Narayandas, Vinay Hebar and Liangliang Li
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College