Publications
Publications
  • February 1998
  • Case
  • HBS Case Collection

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

By: Das Narayandas and Gerald Zaltman
  • Format:Print
  • | Pages:15
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Abstract

Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.

Keywords

Employees; Marketing Strategy; Creativity; Perspective

Citation

Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.

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