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Managing Customers for Profits (TN)

By: Das Narayandas
  • Format:Print
  • | Pages:35
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Abstract

Teaching Note for (8249) and (8257).

Keywords

Customer Value and Value Chain; Profit; Customer Relationship Management

Citation

Narayandas, Das. "Managing Customers for Profits (TN)." Harvard Business School Teaching Note 598-072, April 1998.

About The Author

Das Narayandas

Marketing
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