C-Car

V. Kasturi  Rangan; Marie  Bell

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Case | HBS Case Collection | October 1997 (Revised April 1998)

C-Car

by V. Kasturi Rangan and Marie Bell

Abstract

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its stores. Concerns four potential acquisitions and their fit within C-Car's strategy.

Keywords: Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Retail Industry;