Publications
Publications
  • October 1997 (Revised April 1998)
  • Case
  • HBS Case Collection

C-Car

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Pages:26
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Abstract

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its stores. Concerns four potential acquisitions and their fit within C-Car's strategy.

Keywords

Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Retail Industry

Citation

Rangan, V. Kasturi, and Marie Bell. "C-Car." Harvard Business School Case 598-064, October 1997. (Revised April 1998.)

About The Author

V. Kasturi Rangan

Marketing
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