Publications
Publications
- October 1997 (Revised November 2000)
- HBS Case Collection
Note on Marketing Strategy
By: Robert J. Dolan
Abstract
Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.
Keywords
Citation
Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)
About The Author
