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Background Note | HBS Case Collection | October 1997 (Revised November 2000)

Note on Marketing Strategy

by Robert J. Dolan

Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

Keywords: Marketing Strategy;

Format: Print

17 pages

Educators Purchase

Citation:

Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)

About the Author

Robert J. Dolan

Baker Foundation Professor

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