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  • October 1997 (Revised November 2000)
  • Background Note
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Note on Marketing Strategy

By: Robert J. Dolan
  • Format:Print
  • | Pages:17
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Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

Keywords

Marketing Strategy

Citation

Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)
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About The Author

Robert J. Dolan

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