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  • November 1997
  • Case
  • HBS Case Collection

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay
  • Format:Print
  • | Pages:25
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Abstract

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the international community?

Keywords

Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

Citation

Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
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About The Author

Ray A. Goldberg

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More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
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