National Pork Producers Council

Ray A. Goldberg; Tom  Clay

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Case | HBS Case Collection | November 1997

National Pork Producers Council

by Ray A. Goldberg and Tom Clay

Abstract

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the international community?

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States;

Format: Print

25 pages

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Citation:

Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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National Pork Producers Council

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