Publications
Publications
- November 1997 (Revised December 2000)
- HBS Case Collection
Corn Products International, Inc.
By: Ray A. Goldberg and Tom Clay
Abstract
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their commodity parts of the business from branded food products. How does the new commodity firm develop a strategy for the future?
Keywords
Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry
Citation
Goldberg, Ray A., and Tom Clay. "Corn Products International, Inc." Harvard Business School Case 598-051, November 1997. (Revised December 2000.)