Publications
Publications
- November 1997 (Revised May 1999)
- HBS Case Collection
Medical Foods, Inc.
By: Ray A. Goldberg and Tom Clay
Abstract
Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business.
Keywords
Business Model; Partners and Partnerships; Business or Company Management; Strategy; Business Startups; Health Care and Treatment; Food; Innovation and Management; Food and Beverage Industry; Health Industry
Citation
Goldberg, Ray A., and Tom Clay. "Medical Foods, Inc." Harvard Business School Case 598-048, November 1997. (Revised May 1999.)