Case | HBS Case Collection | November 1997

Odwalla, Inc.

by Ray A. Goldberg and Tom Clay

Abstract

Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business.

Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry;

Format: Print 33 pages Find at Harvard

Citation:

Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.

About the Author

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Ray A. Goldberg
George M. Moffett Professor of Agriculture and Business, Emeritus

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