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  • November 1997
  • Case
  • HBS Case Collection

Odwalla, Inc.

By: Ray A. Goldberg and Tom Clay
  • Format:Print
  • | Pages:33
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Abstract

Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business.

Keywords

Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry

Citation

Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.
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About The Author

Ray A. Goldberg

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More from the Authors

    • December 2021 (Revised April 2022)
    • Faculty Research

    Nestlé: The World's Largest Food Company Confronts Climate Change

    By: Ray A. Goldberg and Charlotte Tasker
    • May 2020
    • Faculty Research

    WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability

    By: Ray Goldberg and Rachel Lee
    • 2018
    • Faculty Research

    Food Citizenship: Food System Advocates in an Era of Distrust

    By: Ray A. Goldberg
More from the Authors
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
  • Food Citizenship: Food System Advocates in an Era of Distrust By: Ray A. Goldberg
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