Publications
Publications
- November 1997
- HBS Case Collection
Odwalla, Inc.
By: Ray A. Goldberg and Tom Clay
Abstract
Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business.
Keywords
Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry
Citation
Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.
