Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 1997 (Revised September 1997)
  • Case
  • HBS Case Collection

Koc Holding: Arcelik White Goods

By: John A. Quelch
  • Format:Print
  • | Language:Spanish
  • | Pages:19
ShareBar

Abstract

Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.

Keywords

Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey

Citation

Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.)
  • Educators
  • Purchase

About The Author

John A. Quelch

→More Publications

More from the Author

    • April 2020
    • Faculty Research

    Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)

    By: John A. Quelch and Katherine B. Hartman
    • April 2020
    • Faculty Research

    Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)

    By: John A. Quelch and Katherine B. Hartman
    • April 2020
    • Faculty Research

    Promoting Land and Nature Jerky (Brief Case)

    By: John A. Quelch and Katherine B. Hartman
More from the Author
  • Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case) By: John A. Quelch and Katherine B. Hartman
  • Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case) By: John A. Quelch and Katherine B. Hartman
  • Promoting Land and Nature Jerky (Brief Case) By: John A. Quelch and Katherine B. Hartman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College