Publications
Publications
- July 1997
- HBS Case Collection
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Abstract
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some connective commentary, and a brief summary lecture of perhaps 15 minutes to wrap up the module. Should be read together with the teaching notes for the individual cases.
Keywords
Citation
Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.