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First Year Marketing Module Summary: Evolution of Marketing TN

By: John A. Deighton
  • Format:Print
  • | Pages:8
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Abstract

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some connective commentary, and a brief summary lecture of perhaps 15 minutes to wrap up the module. Should be read together with the teaching notes for the individual cases.

Keywords

Forecasting and Prediction; Learning; Information; Marketing

Citation

Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.

About The Author

John A. Deighton

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