September 1997 (Revised March 1998)
Background Note
HBS Case Collection

Automobile Retailing in the U.S.

Format:Print
| Pages:20

Abstract

In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future.

Keywords

History; Distribution; Change; Auto Industry; Retail Industry; United States

Citation

Rangan, V. Kasturi, and Marie Bell. "Automobile Retailing in the U.S." Harvard Business School Background Note 598-014, September 1997. (Revised March 1998.)