Publications
Publications
- August 1997 (Revised September 1997)
- HBS Case Collection
Imedia Corporation: The Pricing Decision
Abstract
Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry.
Keywords
Citation
Kosnik, Thomas J., and Doron Kempel. "Imedia Corporation: The Pricing Decision." Harvard Business School Case 598-005, August 1997. (Revised September 1997.)