Tri Valley Growers:  A New Age Co-op

Ray A. Goldberg; Mollie H. Carter

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Case | HBS Case Collection | September 1997

Tri Valley Growers: A New Age Co-op

by Ray A. Goldberg and Mollie H. Carter

Abstract

Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its shareholders, employees, and growers.

Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership;

Format: Print

26 pages

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Citation:

Goldberg, Ray A., and Mollie H. Carter. "Tri Valley Growers: A New Age Co-op." Harvard Business School Case 598-003, September 1997.

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Tri Valley Growers: A New Age Co-op

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