Faculty & Research
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  • October 1997
  • Case
  • HBS Case Collection

Planned Parenthood Federation of America (B)

By: V. Kasturi Rangan and Elaine V. Backman
  • Format:Print
  • | Pages:10
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Abstract

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.

Keywords

Change Management; Framework; Core Relationships; Risk and Uncertainty; Adaptation; Health Industry

Citation

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002, October 1997.

About The Author

V. Kasturi Rangan

Marketing
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