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  • October 1997
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Planned Parenthood Federation of America (B)

By: V. Kasturi Rangan and Elaine V. Backman
  • Format:Print
  • | Pages:10
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Abstract

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.

Keywords

Change Management; Framework; Core Relationships; Risk and Uncertainty; Adaptation; Health Industry

Citation

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002, October 1997.
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About The Author

V. Kasturi Rangan

Marketing
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More from the Authors
  • Transformative Social Impact: Health Leads (B) By: V. Kasturi Rangan and Sarah Appleby
  • Equal Justice Initiative: Mercy, Truth and Dignity By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
  • Essex County Community Foundation: Pivot to Systems Philanthropy By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
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