Case | HBS Case Collection | October 1997 (Revised April 2002)

Planned Parenthood Federation of America (A)

by V. Kasturi Rangan and Elaine V. Backman

Abstract

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States;

Format: Print 16 pages EducatorsPurchase

Citation:

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)

Related Work

  1. Case | HBS Case Collection | October 1997

    Planned Parenthood Federation of America (B)

    V. Kasturi Rangan and Elaine V. Backman

    Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.

    Keywords: Change Management; Framework; Core Relationships; Risk and Uncertainty; Adaptation; Health Industry;

    Citation:

    Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002, October 1997.  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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V. Kasturi Rangan
Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus
Marketing

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