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  • October 1997 (Revised April 2002)
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Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman
  • Format:Print
  • | Pages:16
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Abstract

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.

Keywords

Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

Citation

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • October 1997
    • Faculty Research

    Planned Parenthood Federation of America (B)

    By: V. Kasturi Rangan and Elaine V. Backman
    • February 1998
    • Faculty Research

    Planned Parenthood Federation of America (C)

    By: V. Kasturi Rangan and Elaine V. Backman
Related Work
  • Planned Parenthood Federation of America (B) By: V. Kasturi Rangan and Elaine V. Backman
  • Planned Parenthood Federation of America (C) By: V. Kasturi Rangan and Elaine V. Backman
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