Publications
Publications
- January 1997 (Revised August 2007)
- HBS Case Collection
Computron, Inc. (2006)
By: John A. Quelch
Abstract
In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.
Keywords
Citation
Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)