Publications
Publications
  • January 1997 (Revised August 2007)
  • Case
  • HBS Case Collection

Computron, Inc. (2006)

By: John A. Quelch
  • Format:Print
  • | Pages:5
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Abstract

In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.

Keywords

Customer Relationship Management; Price; Product; Europe

Citation

Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)

About The Author

John A. Quelch

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