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Note on Customer Behavior

By: Gerald Zaltman
  • Format:Print
  • | Pages:20
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Abstract

A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior.

Keywords

Knowledge; Marketing; Consumer Behavior

Citation

Zaltman, Gerald. "Note on Customer Behavior." Harvard Business School Background Note 597-057, March 1997.

About The Author

Gerald Zaltman

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