Publications
Publications
- January 1997 (Revised March 1998)
- HBS Case Collection
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
Abstract
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions.
Keywords
Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
Citation
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)