Publications
Publications
- May 1997
- HBS Case Collection
Consumer Behavior Exercise (A) - (F) (TN)
By: John A. Deighton and Susan M. Fournier
Abstract
Teaching Note for (9-596-039)--(9-596-044).
Keywords
Citation
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A) - (F) (TN)." Harvard Business School Teaching Note 597-041, May 1997.