Archer Daniels Midland: Direction and Strategy

Ray A. Goldberg; Thomas N. Urban Jr

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Case | HBS Case Collection | February 1997

Archer Daniels Midland: Direction and Strategy

by Ray A. Goldberg and Thomas N. Urban Jr

Abstract

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn, soybeans, and wheat processing so that they become part of a food, feed, fuel, and pharmaceutical industry complex.

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry;

Format: Print

29 pages

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Citation:

Goldberg, Ray A., and Thomas N. Urban Jr. "Archer Daniels Midland: Direction and Strategy." Harvard Business School Case 597-039, February 1997.

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Archer Daniels Midland: Direction and Strategy

Abstract

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