Publications
Publications
  • July 1996 (Revised January 1998)
  • Case
  • HBS Case Collection

Vietnam: Market Entry Decisions

  • Format:Print
  • | Language:Chinese Mandarin
  • | Pages:13
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Abstract

The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how.

Keywords

Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States

Citation

Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.)

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