Publications
Publications
  • July 1996 (Revised June 1998)
  • Case
  • HBS Case Collection

Gillette Indonesia

By: John A. Quelch
  • Format:Print
  • | Language:Spanish
  • | Pages:15
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Abstract

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.

Keywords

Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

Citation

Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)

About The Author

John A. Quelch

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