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Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:5
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Keywords

Environmental Sustainability; Advertising Campaigns; Advertising Industry

Citation

Rangan, V. Kasturi. "Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN." Harvard Business School Teaching Note 596-104, February 1996.

About The Author

V. Kasturi Rangan

Marketing
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