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Teaching Note | HBS Case Collection | January 1996

Marketing The National Hockey League TN

by V. Kasturi Rangan

Abstract

Teaching Note for (9-596-059).

Keywords: Sports Industry;

Format: Print

8 pages

Citation:

Rangan, V. Kasturi. "Marketing The National Hockey League TN." Harvard Business School Teaching Note 596-089, January 1996.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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