Publications
Publications
- February 1996 (Revised June 1997)
- HBS Case Collection
Northern Telecom (B)
By: Robert J. Dolan and Sylvie Ryckebusch
Abstract
Documents two problems in the product development process of Northern Telecom's new Greenwich key systems product line. These problems are due to the conflicting goals of the marketing, design, and manufacturing groups in the product development team. A rewritten version of an earlier case.
Keywords
Citation
Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (B)." Harvard Business School Case 596-064, February 1996. (Revised June 1997.)