Publications
Publications
- October 1995 (Revised October 1996)
- HBS Case Collection
Disney Consumer Products in Lebanon
By: John A. Quelch
Abstract
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
Keywords
Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Citation
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)