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  • October 1995 (Revised September 1996)
  • Case
  • HBS Case Collection

Dell Computer Corporation

By: Das Narayandas and V. Kasturi Rangan
  • Format:Print
  • | Language:Japanese
  • | Pages:23 
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Abstract

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.

Keywords

Industry Growth; Competitive Strategy; Profit; Computer Industry

Citation

Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)

About The Authors

Das Narayandas

Marketing
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V. Kasturi Rangan

Marketing
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