Publications
Publications
  • September 1995 (Revised October 1996)
  • Supplement
  • HBS Case Collection

Sunbeam Television (B)

By: V. Kasturi Rangan and E. Scott Lathrop
  • Format:Print
  • | Pages:4
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Abstract

Supplements the (A) case.

Keywords

Electronics Industry

Citation

Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (B)." Harvard Business School Supplement 596-057, September 1995. (Revised October 1996.)

About The Author

V. Kasturi Rangan

Marketing
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